be the poet of erectile dysfunction

"Trust me on this one. Americans don’t want to know how to die. They want to know how to lose weight. How to get rich. How to sustain that erection! Be the poet of erectile dysfunction, and you might just be the poet who can afford to pick up the check. You’ll start living so well that you won’t care how you die."


michael lewis (New Orleans, LA, 1960), an excerpt from the article How To Make a Killing from Poetry: A Six Point Plan of Attack, originally printed in Poetry, volume 186, number 4, july 2005